Question 1

What is AI Search Optimization, and how is it different from SEO?

Accepted Answer

Classic SEO optimises for ranked links. AI Search Optimization (AISO, sometimes called GEO) optimises for being lifted, quoted and trusted by the different AI platforms acting as answer engines. AISO scores both layers, because both still drive traffic.

Question 2

How deep does the scan go?

Accepted Answer

FLOE crawls representative pages across your site, runs them through the AISO coordinator pipeline, and scores 17 individual areas rolled up into 5 strategic themes. The exact page count depends on your site size; the report tells you which URLs were audited.

Question 3

Is FLOE just ChatGPT reviewing my website?

Accepted Answer

No. Handing a URL to a general chatbot gives you a different, un-repeatable opinion every time. FLOE runs a methodic, multi-stage pipeline: first a deterministic pre-scan measures dozens of concrete data points from your site, then that structured dataset is fed into a purpose-built engine that combines AI reasoning with algorithmic scoring. You get judgment and rigor, not a one-off guess.

Question 4

How does FLOE decide which signals actually matter?

Accepted Answer

The signals we measure are a curated, scientifically studied and lab-tested set — chosen and calibrated specifically because they correlate with whether AI assistants cite, trust and recommend a brand. We keep re-calibrating them against real AI answer behavior as the models evolve.

Question 5

Are the scores repeatable and objective?

Accepted Answer

Yes. Because the pre-scan is deterministic and the scoring is algorithmic, the same site produces the same measurements and comparable scores. AI reasoning adds context and nuance on top, but it doesn't turn your score into a mood swing — so you can benchmark and track real progress over time.

Question 6

What makes this better than a generic AI review or an SEO checklist?

Accepted Answer

Three things: it's purpose-built for AI recommendation instead of keyword-era leftovers, it's repeatable and calibrated instead of a one-off prompt, and it pairs AI interpretation with algorithmic scoring so you get nuance and discipline together. And every finding maps to a prioritized Now / Next / Always fix, not just a grade.

Question 7

Why three audience lenses?

Accepted Answer

An executive needs the headline number and the bets. A strategy lead needs the roadmap. A technical owner needs the tickets. Same audit data, three reading layers — so the report is useful to whoever opens it.

Question 8

What is the Action Plan, exactly?

Accepted Answer

Every recommendation is filed into one of three layers: Now (this week), Next (this quarter), Always (ongoing standards). Items have impact, effort, owner, target date and a theme tag. You check them off; the task-pressure number drops.

Question 9

Can I track progress over time?

Accepted Answer

Yes. Re-scan the same site and AISO plots the audience scores, theme scores and task-pressure across reports — with biggest gains, biggest drops, and per-lens deltas.

Question 10

Can I see what an AI agent would find on my website?

Accepted Answer

Yes. AISO builds a private semantic index of your site and lets you test report intentions or custom buyer questions against it. You see the source pages, passages, semantic relevance, and how AI reranking changes their order. It mirrors the kind of retrieval step an AI agent can use during research, but it does not claim to reproduce a live Google, ChatGPT, Gemini, or other external ranking.

Question 11

Do I need a card for the demo or the full report?

Accepted Answer

The demo can start from this page with your URL and email. The full AISO report does require a credit card, and it usually completes in 7-20 minutes.

Question 12

Will the page itself rank in AI answers?

Accepted Answer

That's the bet. This page is built to the same AISO standards we recommend — semantic HTML, single H1, schema.org SoftwareApplication and FAQPage, hreflang per locale, single canonical, and crawlable, server-rendered content. We dogfood our own scoring.

Capability	Classic SEO audit	FLOE AISO
Optimises for keyword rankings	Yes	Yes — and AI answer surfaces
Scores AI readability and extractability	No	Yes — across 4 areas
Audience-tuned report (exec/strategy/tech)	No	Yes — 3 live lenses
Now / Next / Always action plan	Sometimes	Always — with owner & impact
Tracks progress across re-scans	Manual	Built-in evolution chart

Position your brand among the first AI answers when consumers ask.

Three audiences. One report. Auto-tuned to who is reading.

The same report, three lenses deep.

Audience scoring

Theme scoring

Content & Intent

Trust & Authority

AI Readability

Funnel & UX

Technical Health

Top moves for this lens

Five themes that determine whether AI cites you.

Content & Intent

Trust & Authority

AI Readability

Funnel & UX

Technical Health

See the evidence an AI agent could find before it chooses what to say.

AISO for client portfolios

How FLOE measures AI visibility

See what wins attention

Find the silence

Brief content with proof

One plan. Now, Next, Always.

Watch the score climb scan after scan.

Biggest gains

Biggest drops

Common questions

Start with the AISO demo. Unlock the full report next.